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Who not How
Dan Sullivan
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What is Who not How about?
Who Not How presents a new mindset of entrepreneurship, goal-setting, and collaboration. The Who Not How mindset, developed by business coach Dan Sullivan, demonstrates the importance of delegating tasks to others.
Key ideas of Who not How
Find the Right Who
Asking who can help you achieve a goal, rather than how to do it yourself, unlocks results beyond your individual capabilities.
Delegation Frees Time and Money
Handing off tasks to skilled people gives you time to focus on high-impact work, which directly increases your income potential.
Collaboration Over Competition
Treating partnerships as a requirement, not a luxury, broadens the scope of any goal and produces outcomes neither party could reach alone.
Read an excerpt from the summary
The book in 3 sentences: Ask yourself, “Who can help me accomplish this?” instead of asking, “How will I do this?” The right Whos in your life will free up your time. You will make more money if you find the Whos that complement your How's. Favorite quotes: ““Someone once told me the definition of hell: The last day you spend on Earth, the person you’ve become meets the person you could have been.”” ““If you stack up enough tomorrows, you’ll realize there’s nothing left but a bunch of empty yesterdays.”” ““Personal self-confidence comes from heading toward goals that are much bigger than your current capabilities.””
Key points: The defining role of the “Whos” in your life. The destructive impact of procrastination. Along with time freedom comes financial freedom. Results before processes. The types of value creation and its importance. Collaboration extends the freedom of goals. Summary + notes: The Defining Role of “Whos” in Your Life.
It’s 1984. The Chicago Bulls have just signed a brilliant young basketball player: Michael Jordan. What quickly becomes clear is that he is one of, if not the best player in the NBA.
However, despite all of Jordan’s efforts, his first three seasons with the Bulls are marked by early postseason exits. Jordan’s individual athletic genius doesn’t lead the team to championships, and the Bulls don’t even make it past the first round of the playoffs.
Instead of figuring out alone how to win a championship, Jordan seeks help from someone who can complement his incredible skills within the framework of a team sport. What Jordan needs is not a How, but a Who.
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Continue in the appWho is it for?
- Anyone who feels stuck doing everything themselves and can't seem to make progress on their biggest goals.
- Anyone who wants to grow a business or career but keeps running out of time and energy.
- Anyone who struggles with procrastination and wants a practical way to break the cycle.
- Anyone who wants to build meaningful professional relationships instead of purely transactional ones.
About the author: Dan Sullivan
Dan Sullivan is the founder and president of Strategic Coach, one of the longest-running entrepreneurial coaching programs in the world. He has spent decades coaching successful entrepreneurs and business leaders, helping them clarify their vision and scale their impact.
Sullivan is a prolific author and speaker whose ideas center on how entrepreneurs can multiply their results by focusing on their unique strengths and delegating everything else. Who Not How was co-written with Dr. Benjamin Hardy and draws directly from Sullivan's coaching frameworks.
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