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Unshakeable
Tony Robins
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What is Unshakeable about?
How to build a financial fortress that survives any market. Tony Robbins distills interviews with the world's top investors into a practical playbook for the average person: asset allocation, low-fee index funds, behavioral discipline. Less hype than his usual style, more concrete advice. A solid foundation for anyone starting to invest seriously.
Key ideas of Unshakeable
Markets Always Recover
Every bear market in US history has ended in new all-time highs, and the average recovery from bottom to new highs takes only about 14 months.
Fees Destroy Compounding
A 3 percent annual fee versus a 0.03 percent index fund fee can cut a retirement portfolio's final value by more than half over 40 years.
Fear Is the Real Enemy
Loss aversion and recency bias cause investors to sell at market bottoms, locking in permanent losses at the exact worst moment.
Read an excerpt from the summary
Unshakeable
In the spring of 2016, Tony Robbins sat across from Ray Dalio in Dalio's office in Westport, Connecticut. Dalio ran Bridgewater Associates, the largest hedge fund on earth -- $160 billion under management -- and he had just agreed to explain, in plain language, how he thought about markets. Robbins had been doing these interviews for three years, chasing the world's greatest investors for his previous book. But this one felt different. Dalio pulled out a drawing. It was a simple diagram he called the economic machine, and he walked Robbins through it the way a mechanic explains an engine: here is the credit cycle, here is the long wave, here is why 2008 was not a surprise if you knew what to look for.
Robbins left that meeting with a question that bothered him. If Dalio could see it coming, if Paul Tudor Jones could see it coming, if Howard Marks and Carl Icahn and Jack Bogle had all -- in their different ways -- built systems to survive market chaos, why didn't ordinary people know any of this? Why did millions of Americans panic-sell their retirement accounts in March 2009, locking in permanent losses at the exact bottom of the market, while the people who understood the game sat still and let compounding do its work?
That question is the seed of this book.
Unshakeable: Your Financial Freedom Playbook was published in 2017, three years after Robbins released Money: Master the Game, his 688-page deep dive into personal finance. The new book is shorter, sharper, and built for a single purpose: to give you the knowledge and the psychological tools to stay calm when every instinct in your body is telling you to run. Co-written with Peter Mallouk -- the founder and CEO of Creative Planning, named by Barron's as the number one independent financial advisor in the United States for three consecutive years -- Unshakeable is both a manual for understanding markets and a guide to the most dangerous investor in your life. That investor is you.
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Continue in the appWho is it for?
- Anyone who panicked or considered selling investments during a market crash.
- Anyone who wants to understand whether their financial advisor is truly working in their interest.
- Anyone paying actively managed mutual fund fees without knowing what those fees actually cost over a lifetime.
- Anyone who wants a simple, evidence-based framework for building a portfolio that can survive any economic environment.
About the author: Tony Robins
Tony Robbins is an American author, coach, and motivational speaker best known for his work on performance psychology and personal development. He has written several bestselling books on finance and peak performance, including Money: Master the Game, and has spent years interviewing some of the world's most successful investors to distill their insights for ordinary people.
Unshakeable was co-written with Peter Mallouk, founder and CEO of Creative Planning, which has been ranked by Barron's as the top independent financial advisory firm in the United States. Mallouk brings decades of practical experience managing portfolios for high-net-worth clients.
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