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The Magic of thinking Big
Davif J. Schwartz
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What is The Magic of thinking Big about?
Dr. Schwartz shows how to change our brain so that, through an understanding of psychology, ambition, social behavior, goal setting, and leadership, our lives can also change. He does this by relying on his teaching, leadership consulting, and speaking experience gained in many other areas of human activity.
Key ideas of The Magic of thinking Big
Belief Shapes Your Results
The size of your success is determined by the picture you hold in your mind, not your intelligence or resources.
Action Breaks the Fear Loop
Fear and indecision feed each other, and only taking action, not thinking about it, reliably breaks the cycle.
Goals as Automatic Instrumentation
A vivid, specific goal installs itself as a subconscious guide that consistently steers everyday decisions in the right direction.
Read an excerpt from the summary
Harry earned sixty thousand dollars a year while his colleagues averaged twelve. Five times the company average. The sales vice president who paraded him in front of new recruits stripped away every easy explanation. Harry wasn't five times smarter. He didn't work five times harder. His territory wasn't richer, his education wasn't deeper, his health wasn't better. Asked for the real difference, the VP gave one sentence: Harry thought five times bigger.
That sentence is the whole book. David J. Schwartz, a marketing professor at Georgia State University, sat down in 1959 to argue something that sounds like wishful nonsense and then spent thirteen chapters proving it isn't. The size of your success, he claims, is determined by the size of your belief. Not the size of your brain. Not the size of your bank account. The size of the picture you can hold steadily in your head about who you are becoming. Six million readers later, the book still moves people because its mechanism is mundane, not mystical. Belief changes what your mind looks for, what it remembers, and what excuses it accepts. Change the input and the output follows.
Schwartz writes in plainspoken postwar American — bricklayers and salesmen, accountants and ministers, Mr. Triumph and Mr. Defeat wrestling for control of your private thought factory. Some of his cultural assumptions, particularly about women in the workplace, have not aged well. The operating principles still bite. Here is what they actually say, chapter by chapter, with the parts that matter to a working adult today pulled to the front.
Belief Sets the Ceiling
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Continue in the appWho is it for?
- Anyone who feels stuck below their potential and suspects their own thinking is the main barrier.
- Anyone who struggles with self-doubt, excuses, or fear of failure in their career or personal life.
- Anyone who wants practical, repeatable habits for building confidence and taking consistent action.
- Anyone in sales, management, or entrepreneurship who needs to motivate themselves and lead others more effectively.
About the author: Davif J. Schwartz
David J. Schwartz was a marketing professor at Georgia State University and a professional speaker and leadership consultant. He drew on decades of teaching and training executives to develop his ideas about belief, motivation, and practical self-improvement.
First published in 1959, The Magic of Thinking Big became one of the best-selling self-help books of the twentieth century, with over six million copies sold. Schwartz wrote in plain, direct language aimed at working adults, and the book remains in print more than sixty years after its first publication.
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