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Blink – Malcolm Gladwell könyvborító

Blink

Malcolm Gladwell

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What is Blink about?

Why we make better decisions in two seconds than two months. Malcolm Gladwell explores the psychology of rapid cognition: thin-slicing, expert intuition, and the dangerous moments when snap judgments go wrong. From art forgery to military strategy to speed dating. The book that turned gut feel into a respected research field.

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Blink

In the fall of 1983, a young kouros -- a Greek statue of a standing male youth -- arrived at the Getty Museum in California. The dealer was asking $10 million. Before anyone wrote a check, the Getty's lawyers and scientists spent fourteen months running tests. They brought in a geochemist from the University of California who analyzed the statue's surface using high-resolution electron microscopy. They carbon-dated organic residue. They traced provenance documents across three countries. Every test came back clean. The marble was ancient. The calcite had recrystallized in ways consistent with thousands of years of aging. The lawyers were satisfied. The scientists were satisfied. The Getty bought the statue.

Then they started showing it to people who actually knew kouros statues.

Thomas Hoving, former director of the Metropolitan Museum of Art in New York, took one look and felt what he later described as a single word rising in his mind: "fresh." Not fresh as in new art, fresh as in wrong. Something about the surface felt off -- too perfect, too consistent, the way a thing looks when it has been made to look old rather than actually aged. Federico Zeri, an Italian art historian who had spent decades cataloguing Greek and Roman antiquities, noticed that the fingernails looked somehow not right. Evelyn Harrison, one of the leading experts on Greek sculpture in the world, looked at the statue for a few seconds and said quietly, "I'm sorry to hear you paid so much for it." She had no specific reason. She could not point to a measurement or a chemical reading. She just knew.

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