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100 Million Offers
What It’s About
This book is not just another business advisory book on the shelves. It is the guideline that teaches you how to reach the peaks of success in the business world. "Alex Hormozi: $100M Offers" unveils the secrets behind creative thinking and leadership skills that truly set successful entrepreneurs apart from the rest.
Three Key Ideas
The Grand Slam Offer
Building an offer so complete and unique that prospects cannot compare it to competitors, eliminating price competition entirely.
The Value Equation
Perceived value rises when you increase the dream outcome and confidence of achievement while reducing time delay and required effort.
Premium Pricing Advantage
Raising prices improves customer results, funds better delivery, and generates stronger testimonials, creating a self-reinforcing growth cycle.
Read a Sample
The Christmas Eve That Changed Everything
On Christmas Eve 2016, Alex Hormozi sat on a child-sized plastic chair in his fiancée's parents' playroom, laptop balanced on his knees, and watched a payment processor freeze a hundred and twenty thousand dollars of his money for the next six months. He had no permanent address. He had just wired twenty-two thousand dollars in commission to his salesman, whose wife was pregnant, out of his last twenty-three thousand and thirty-six. The screenshot he took of his thousand-and-thirty-six-dollar balance still exists. Leila, the woman who would later become his wife, checked his pulse at the movie theater that night. One hundred beats per minute, resting, for a fit twenty-seven-year-old.
Thirty days before that, he had woken up to find a different number in his account: minus forty-five thousand, seven hundred dollars. A business partner had taken all the seed money for a new venture called Gym Launch. In the same window, his mother nearly died in an accident. He totaled his car in a head-on collision at sixty miles per hour. He picked up a DUI. He was, by any reasonable measure, finished.
Two days after Christmas, he launched six gyms simultaneously, with thirty-three hundred dollars a day in expenses: airfare, hotels, rental cars, gas, ad spend across six markets, all charged to a hundred-thousand-dollar credit card. Four hundred and twelve dollars per working hour going into debt. January 2017 revenue: a hundred thousand, one hundred seventeen dollars. Just enough to cover the card. Twelve months later, monthly revenue passed a million and a half. Twenty-four months later, four point four million a month. Two years after the playroom chair, he had crossed a hundred and twenty million dollars in total sales.
Who It’s For
- Anyone who runs a small business and feels trapped in a race to the bottom on price.
- Anyone who wants a systematic, step-by-step framework for building high-converting sales offers.
- Anyone who struggles to attract enough clients or generate enough profit per transaction.
- Anyone who is ready to move from competing on price to competing on value.
About the Author: Alex Hormozi
Alex Hormozi is an American entrepreneur and investor known for building and scaling businesses in the fitness, software, and marketing sectors. He is the founder of Acquisition.com, through which he acquires and grows companies across multiple industries.
He became widely known after scaling Gym Launch, a gym consulting and licensing business, from near-bankruptcy in 2016 to tens of millions in annual revenue within two years. He shares business frameworks through books, podcasts, and social media, and $100M Offers is his first book.
